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Search engines – such as Google, Yahoo! or MSN Search - are the first places people start when they’re looking for things online. In fact, up to 90% of people research their next purchase on the internet. For these reasons alone, you should consider search engines as part of your sales and marketing mix. In a nutshell, SEO is a fancy way of saying that you're making your website 'search engine friendly' or increasing your chances of getting found online. If people can't find your website, then they don't know you exist - which makes it harder for you to generate sales. Ecode Media