Get Your Green Facts Straight

Not letting the facts get in the way of a good story? Businesses and organisations flying the green flag need to ensure green claims and information can be substantiated.

Research is key before green claims are made or eco facts published. So-called 'green' facts, figures and promises abound on websites and in brochures, and the need to check the accuracy of these and the credibility of sources is vital.Now there's a specialist service available for Australian businesses and organisations wanting to verify such promotional information to ensure the public isn't being misled.Specialist writer and researcher Tanyia Maxted has studied and chronicled both the Australian and UK green markets.

Tanyia says it's important not to fall into the greenwash trap, which ultimately returns to haunt its proponents."Take the time to do the research, and then educate the public with correct information - that way you'll improve your reputation rather than putting it at risk," she adds. For further information, articles or advice, contact Tanyia on 089 408 1626, 0438645839 or email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it