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You're right Anna, your question is rather open ended. However, it is also an extremely important question as there is a dearth of marketing material available for LOHAS orientated businesses.
Firstly, it's important to understand there is no fix-all cure for marketing your business. Rather, it is a combination of all the little things you do - adding up to something substantial.
With this in mind, one of the most crucial elements of marketing, is to understand your customer. Who are they? What are they looking for? How can you give it to them? One of the primary mistakes green businesses make is by limiting their marketing appeal to people like themselves - early adopters who care deeply about the environment. In order to appeal to a wider audience, you might need to focus on other areas of your products superiority also.
You can then use this customer knowledge in your marketing material - website, brochures, business cards, newsletter, etc One of the surest ways to turn customers away is by trying to do too much in-house - especially if you're not a graphic design, web maestro, copywriting expert. In todays marketplace, consumers are marketing savvy to the point where anything less than highly professional will breed distrust, and disinterest.
There are many great products marketed poorly, and many poor products marketed well. As a green orientated business you have a perfect opportunity to market a great product, professionally.
Best Regards Anna, and I trust you've found the above information to be of use.
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